Listen in as Robin and Tony have a lively conversation about the fun and the challenges of entrepreneurship and the planning that's required to have a truly profitable business that creates a positive impact.
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About Tony:
Tony has helped thousands of businesses survive crises. Whether it was post 9/11, during the Great Recession or amidst massive company acquisitions, Tony has helped businesses navigate the uncertainties and emerge stronger on the other side.
As a child, Tony experienced firsthand the devastating crisis of business failure when his parents’ small business failed and they lost everything, including their home. Its impact on his life was powerful. Having lost everything, he determined he would one day figure out how to help business owners like his parents by learning how to run a profitable business. This mission shaped his entire 20-year career.
As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, ADP, Ford, BMW, Sunrise Senior Living, and Foster Grant to name a few. And he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.
After working with the best businesses across hundreds of industries, he learned how they grow consistently and predictably, using adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions.
His mission now has a name: Democratize Marketing — to share with small business owners and entrepreneurs exactly What to Do to grow profitably, How to Do It, and How to Leverage the Resources to Make It Happen. He believes that by growing small businesses, together we can impact not just our local communities but also our world.
Show Notes:
To understand how your business is doing, there are two measures to consider:
What money is coming in, and when is the money coming in (cash flow).
In business you must slow down to speed up.
You must break things down methodically. This takes time but allows you to go faster later.
Tony's mission is to 'Democratize Marketing':
Marketing currently has a lot of fragmentation in marketing (where we share our message).
Marketing is cluttered (we're competing with messaging from all companies).
We also face technology challenges (how to implement our marketing).
We need marketing strategies, which are:
1. What to do (focus on a channel, like Facebook or Google)
2. How to do it - create a plan for your marketing
3. Take action on your plan.
We want to focus on 'Growth Compounding' which is doing a multitude of small things that give you exponential business growth.
There are six growth factors in marketing:
- Markets you're serving
- Your products and services
- Your value
- How you get new buyers
- How you increase the size of buyers
- The loyalty of those buyers
One you know that, this is when you create your plan. If you have a 5-10 year plan for your business, you can make better decisions.
Find all of this and much more here: smallstepsmanifesto.com