With over 15 years in the Marketing Trenches, James knows a little something about connecting with the right audience. Join us for a fun conversation about all things entrepreneurship!
Find James: www.lookaheadmarketing.com
His course for Healers can be found here: www.lookaheadmarketing.com/attractanaudiencebeta
James' Podcast, 3 Steps to Thrive is available on Apple iTunes.
Find Robin: www.QuittingCulture.com
About James
James has 15+ years of “in the trenches” marketing experience. He's worked with businesses from dozens of industries and hundreds of people over that time. James meets you where you are (with no judgment), and specializes in coming up with a concrete plan to move your business forward.
Most importantly, James teaches you to believe in your business & Yourself. James teaches his clients not just the step-by-step “how-to”, but he also teaches his clients how to think about marketing strategically. This puts the power back into your own hands. James has been featured in both the Globe & Mail and also the Canadian Broadcasting Corporation (CBC).
Key Points
Entrepreneurship gives us freedom because we're in control of our goals and our results.
James is now working with healers like chiropractors, massage therapists, mindset coaches - anyone who helps others heal.
Healers are the first step in an important chain of events.
He loves to help them get their messaging down.
Healers are not as likely to promote themselves - because they are in service to others.
However, as a healer, if you never sell your service, you aren’t benefiting and neither are your (potential) clients.
How much is it worth to have no anxiety? How much is it worth to have freedom? When you have a system for selling your service or product, it reduces anxiety and increases your sense of freedom.
The most foundational piece for healers (and for all business owners) is having your messaging down. People must be able to easily identify what you do and the promise of your service.
Your message must be free of jargon - which excludes anyone who doesn't understand it.
It's a great idea to have someone from outside your industry take a look at your message, website and written copy and identify any words or phrases that aren't immediately clear.