The Liberated Life - Set Yourself Free in Business and Pleasure

Everything You Do is PR with Radical Influence Expert, Jill Lublin

Episode Summary

Join Robin & Jill as they talk about Kindness Circles, Messaging, Vulnerability, and more in creating great PR for your business.

Episode Notes

Find Jill: http://JillLublin.com

Get Jill's free gift here: http://publicitycrashcourse.com

Find Robin: www.QuittingCulture.com

About Jill Lublin

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. S

She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals.

Notes

Everything you do is PR. Because that's true, it's important that you show up as authentically you. 

One of most important things to get right is your messaging. By being clear, you create a clear connection with the right people (and you experience freedom because you're not worried about it!). 

Creating an 'Ah Ha' factor makes you stand out and be more memorable. An Ah Ha factor can be something you've done or something you do. Typically, it is something vulnerable that you share authentically and makes you relatable. 

Creating structure around your message gives you freedom (not always trying to figure out what to say).

Creating structure around your day gives you freedom.

Jill believes you should have a team of 3 people around you. Those people provide support and fill in the knowledge gaps you have. 

Tips from Jill for Publicity

  1. HARO Help a Reporter Out is a free service. It is a daily listing of publications looking for contributors.
  2. Podcasts are always looking for experts. Go to iTunes, type in a keyword directly related to your expertise and you'll find many podcasts that you could potentially be a guest on.
  3. Take Jill's course and get your publicity pieces handled in 1 day!

Jill's PR course can be found here: www.PublicityCrashCourse.com